Allen Klein Quotes

Commercials capture your attention, that's all.

Advertising has always been something I kind of understood.

When you think about advertising, it's understanding that whether it's newspaper, radio, or television, you have to know how to advertise, how to market, because ultimately, everything comes down to ratings and revenue or ratings and subscribers and revenue, whether it's newspapers or radio or television.

Advertising is an environmental striptease for a world of abundance.

If advertising is not an official or state art, it is nonetheless clearly art.

I've always been a fan of advertising, I've always been a fan of television, I've loved commercials, I've loved all the jingles, I loved all the stuff.

Ads need to be little pieces of entertainment.

Marketing is a contest for people's attention.

I have a terrible attention span, so if something can keep my attention, I know that that's at least a great start.

The average human attention span was 12 seconds in 2000 and 8 seconds in 2013. A drop of 33%. The scary part is that the attention span of a goldfish was 9 seconds, almost 13% more than us humans. That's why it's getting tougher by the day to get people to turn the page. Maybe we writers ought to try writing for goldfish!

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Advertising as the printed form of selling would seem... ultimately to be justified in so far as it serves as a means of increasing legitimate human wants, as an agency of fair and economic competition in the distribution of goods, and as a stimulant to social progress.

That's a comic cover's job: Attract someone's attention and persuade them to try the issue out.

Everyone knows how hard it can be to market to millennials.

Promise, large promise, is the soul of an advertisement.

We are pushing hard to find quality advertising clients.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

If you really think about it, when watching television, you have product placement all the time.

In my opinion, fun is what makes advertising successful.

Apple has great marketing, among the best PR and marketing in the world.

Advertising is the greatest art form of the 20th century.

Marketing is designed to bring people into something.

There is no way for the American economic system to function without advertising. There is no other way to communicate enough information about enough products to enough people with enough speed.

There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing.

I love commercials.