Jay Chiat Quotes

Commercials capture your attention, that's all.

Advertising gets such a bashing from the world. At parties you are always asked, 'Aren't you just selling people things they don't want?'

I love commercials.

Children's television has been grossly over-commercialized. The subtle message is, "Buy me! Buy me!

You can feel how much money goes into commercials by how swiftly they act on your mind. And they've got, like, a hypnotic quality to the way they present their products.

Everyone's very relaxed about brand names in television.

The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.

Advertising is an environmental striptease for a world of abundance.

Mass demand has been created almost entirely through the development of advertising.

In the area we're discussing, leadership begins on Madison Avenue, on the desks and in the offices of people who spend hundreds of millions of dollars buying what will get them ratings.

When you think about advertisements, it makes sense that they want to hold and retain our attention.

Almost every single commercial on television for shampoo, sports shoes, drinks, food, clothes, perfume, cars, etc., is a short fairy tale, for they are given magical qualities.

Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.

The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.

Everyone is someone else's catalyst for selling something these days.

I was always one of those people who would watch the Super Bowl as much for the sports as I did for the ads. I was always just sort of fascinated by the fact that when you turn on the TV, there was motion, there was moving pictures on it.

The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy.

Advertising is the greatest art form of the 20th century.

I like infomercials.

Ads need to be little pieces of entertainment.

Everything is about color. If you look at magazines and advertising and television, the thing you remember is the color.

Whether we like it or not, we will have to resort to the use of television spots.

It's a bumper sticker culture. People have to get it like that, and if they don't, if it takes three seconds to make them understand, you're off their radar screen.