Tina Brown Quotes

Everybody is promoting something.

I'm a pitchman, my business comes from the pitch, nothing else.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Those who tell us to be in touch with our own desires are often merely trying to make us believe that what we want is the thing that they are selling. […] We're used to that kind of persuasion, for political candidates as well as commercial products.

Advertising is the art of persuasion.

Business today consists in persuading crowds.

Everything is designed to help you sell out.

Advertising is, of course, important because advertise is the final design. It's the last layer that speaks to the customer, that tells them what you have.

Promise, large promise, is the soul of an advertisement.

Advertising - a judicious mixture of flattery and threats.

Advertising may be described as the science of arresting the human intelligence long enough to get money from it.

Advertising isn't a science. It's persuasion. And persuasion is an art.

Other than things like toothpaste, I don't buy anything that isn't sold to me.

If people know they're being sold to, you can celebrate the sell.

Enchantment is the purest form of sales

The greatest story ever told is, in fact, the greatest story ever sold

As a profession advertising is young; as a force it is as old as the world.

The public don't know what they want; it's my job to tell them.

Almost every single commercial on television for shampoo, sports shoes, drinks, food, clothes, perfume, cars, etc., is a short fairy tale, for they are given magical qualities.

Advertising is the rattling of a stick inside a swill bucket.

We are all advertising, all of the time. If you want to sell your car, what do you do? You clean and polish it and make it the best you can. Some people bake bread when they are trying to sell their house because the smell adds a friendly feeling. Even the priest, with all his or her fervour, is advertising God. Everybody is selling.

Advertising is a wonderful lubricant for business, if it's used properly.

In the early 19th century, they tried selling soap as healthy. No one bought it. They tried selling it as sexy, and everyone bought it.

Marketing is such a key issue; in fact, the marketing department is often involved in the approval of scripts now.

Advertising moves people toward goods; merchandising moves goods toward people.