Mason Cooley Quotes

Mass demand has been created almost entirely through the development of advertising.

The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.

As I see it, fast food outfits have targeted small children with their advertising in a very effective way. You know, it's clowns and kid's toys and bright colors and things like that.

Advertising treats all products with the reverence and the seriousness due to sacraments.

In today's world, marketers reach inside the home and attempt to figure out not what's good for your daughter, because that is not their business, but what deep desires they can manipulate, stimulate and ostensibly satisfy in order to produce cold, hard cash.

We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.

Advertisers rip out one another's conscience to control the spending impulses of males ages 18 to 34, who now have the cyber world at their fingertips. They want more.

I don't like ads: I'm too susceptible. I find myself in the supermarket buying Ronseal, and I don't even have a shed.

Advertising is an environmental striptease for a world of abundance.

You have to prove that the Freberg way will sell their product better than if they just did straight advertising. Whenever I give a lecture or seminar, that's what I try to get across to people. I hear very few radio commercials that sound like I could have written them or that they got the idea.

Persuasion has become a kind of force. The more the advertiser knows about what consumers want, and the more desires the product and packaging seek to fulfill, the more coercive the force.

'Be comfortable with who you are', reads the headline on the Hush Puppies poster. Are they mad? If people were comfortable with who they were, they'd never buy any products except the ones they needed, and then where would the advertising industry be?

If you really think about it, when watching television, you have product placement all the time.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

Children's television has been grossly over-commercialized. The subtle message is, "Buy me! Buy me!

Ads sway kids' preferences. Star athletes spokespeople sway kids' preference.

Brand loyalty starts in the cradle and ends in the grave, as I wrote in my first book, 'Branded: The Buying and Selling of Teenagers.'

I understand the concept of advertising. It makes sense. Companies want to reach customers with information about their products. It's a completely legitimate and valuable notion.

A company like Nike can convince people to buy Air Jordans even though they never saw Michael Jordan play.

In a way, advertising, for all its shallowness, its love of design, its modishness and its self-justification, is curiously innocent. The idea of the hidden persuader or the manipulator is largely absurd.

You can feel how much money goes into commercials by how swiftly they act on your mind. And they've got, like, a hypnotic quality to the way they present their products.

The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Advertising is the art of convincing people to spend money they don't have for something they don't need.

You can tell the ideals of a nation by its advertising.