Justin Cartwright Quotes

Advertising gets such a bashing from the world. At parties you are always asked, 'Aren't you just selling people things they don't want?'

The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.

In today's world, marketers reach inside the home and attempt to figure out not what's good for your daughter, because that is not their business, but what deep desires they can manipulate, stimulate and ostensibly satisfy in order to produce cold, hard cash.

Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy.

I warn you against believing that advertising is a science.

The marketing of anything is full of exploitation and lies and hype.

Persuasion has become a kind of force. The more the advertiser knows about what consumers want, and the more desires the product and packaging seek to fulfill, the more coercive the force.

Advertising degrades the people it appeals to; it deprives them of their will to choose.

The most common trouble with advertising is that it tries too hard to impress people.

If you really think about it, when watching television, you have product placement all the time.

Marketing is the devil.

Advertising may be described as the science of arresting the human intelligence long enough to get money from it.

Advertisers rip out one another's conscience to control the spending impulses of males ages 18 to 34, who now have the cyber world at their fingertips. They want more.

There's so much advertising on television that I find just lazy, just so lazy. I'm like, 'Why are they doing that?'

You can feel how much money goes into commercials by how swiftly they act on your mind. And they've got, like, a hypnotic quality to the way they present their products.

I don't like ads: I'm too susceptible. I find myself in the supermarket buying Ronseal, and I don't even have a shed.

As I see it, fast food outfits have targeted small children with their advertising in a very effective way. You know, it's clowns and kid's toys and bright colors and things like that.

The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.

I worry a lot about people using games just for marketing, to get people to buy more stuff, which I think would be the worst possible use.

The irony is, the advertising industry knows everyone hates what they produce. This is why they keep looking for new ways to force people to stay tuned.

I do not regard advertising as entertainment or an art form, but as a medium of information.

Marketers spend millions developing strategies to identify children's predilections and then capitalize on their vulnerabilities. Young people are fooled for a while, but then develop defense mechanisms, such as media-savvy attitudes or ironic dispositions. Then marketers research these defenses, develop new countermeasures, and on it goes.

We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

I saw a subliminal advertising executive, but only for a second.