Consumer Psychology Quotes

About 60% of the people stopped when we had 24 jams on display and then at the times when we had 6 different flavors of jam out on display only 40% of the people actually stopped, so more people were clearly attracted to the larger varieties of options, but then when it came down to buying, so the second thing we looked at is in what case were people more likely to buy a jar of jam. What we found was that of the people who stopped when there were 24 different flavors of jam out on display only 3% of them actually bought a jar of jam whereas of the people who stopped when there were 6 different flavors of jam 30% of them actually bought a jar of jam.

Advertisements are of great use to the vulgar. First of all, as they are instruments of ambition. A man that is by no means big enough for the Gazette, may easily creep into the advertisements; by which means we often see an apothecary in the same paper of news with a plenipotentiary, or a running footman with an ambassador.

Too many choices can overwhelm us and cause us to not choose at all. For businesses, this means that if they offer us too many choices, we may not buy anything.

What we found was that of the people who stopped when there were 24 different flavors of jam out on display only 3% of them actually bought a jar of jam whereas of the people who stopped when there were 6 different flavors of jam 30% of them actually bought a jar of jam.

People were actually 6 times more likely to buy a jar of jam if they had encountered 6 than if they encountered 24, so what we learned from this study was that while people were more attracted to having more options, that's what sort of got them in the door or got them to think about jam, when it came to choosing time they were actually less likely to make a choice if they had more to choose from than if they had fewer to choose from.

People don't buy for logical reasons. They buy for emotional reasons.

A vast sector of modern advertising... does not appeal to reason but to emotion; like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually.

When you give people too many choices it makes them hesitate and not buy stuff.

No production without a need. But consumption reproduces the need.

Why is it when we have a bad experience with a product, we assume it is us, but a bad experience with food, we blame the food?!

Coming from the music business and seeing the transition from artists to fans, fans to consumers, it's really about understanding the psychology of why people want to associate with your brand.

Advertising is the art of convincing people to spend money they don't have for something they don't need.

The solution as consumers is - perhaps surprisingly - to take adverts very, very seriously. We should ask ourselves what it is that we find lovely in them - the visions of friendship, togetherness, repose, or whatever. And then consider what would actually help us find these qualities in our lives.

What the advertiser needs to know is not what is right about the product but what is wrong about the buyer.

Advertising may be described as the science of arresting the human intelligence long enough to get money from it.

People spend money when and where they feel good.

In the early 19th century, they tried selling soap as healthy. No one bought it. They tried selling it as sexy, and everyone bought it.

Madison Avenue’s advertising men are going to run much of the show and ‘sell’ the candidates with the same compelling advertising techniques that they use to sell carloads of toothpaste, cigarettes and soap.

Enchantment is the purest form of sales

If you can pay enough people to buy your .99 ebook and review it positively, and crack one of Amazon's bestseller lists, readers are going to check it out. Especially at a low price point like .99. Customers are suckers for the fallacy that the cream rises to the top.

The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

I think skilled salesmen have the ability to work out who you are and pick out aspects of your personality. They almost manipulate you, in a way, to make you buy their product.

There's plenty of great stuff out there. I think it's just what we do is we all spend our allowance on the thing that we're told is going to be the big event, and sometimes the big event is disappointing.

I'd say 3/4 of advertising works on pure Pavlov. Think how association, pure association, works. Take Coca-Cola company (we're the biggest share-holder). They want to be associated with every wonderful image: heroics in the Olympics, wonderful music, you name it. They don't want to be associated with presidents' funerals and so-forth.