Willard Scott Quotes

I skip through the programming to watch the commercials.

I always thought marketing in general was an interesting kind of thing. I always liked commercials and billboards.

If you really think about it, when watching television, you have product placement all the time.

Advertising is the greatest art form of the 20th century.

I've always been a fan of advertising, I've always been a fan of television, I've loved commercials, I've loved all the jingles, I loved all the stuff.

The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.

Advertising is an environmental striptease for a world of abundance.

You have to prove that the Freberg way will sell their product better than if they just did straight advertising. Whenever I give a lecture or seminar, that's what I try to get across to people. I hear very few radio commercials that sound like I could have written them or that they got the idea.

I long for the day when advertising will become a business for a grown man.

In the area we're discussing, leadership begins on Madison Avenue, on the desks and in the offices of people who spend hundreds of millions of dollars buying what will get them ratings.

When you think about advertisements, it makes sense that they want to hold and retain our attention.

I travel a lot to promote the perfumes and to do the commercials.

I showed what I can do with butter, right? Eighty-five percent increase in sales. I'm very proud of them Country Life ads. They were funny and clever and classy like the Toblerone ads I grew up with.

I've sold everything from fashion, make-up, couture magazines, radio, reality television, movies. There isn't a thing I haven't sold, including Tampax. You name it.

Promise, large promise, is the soul of an advertisement.

An enormous amount of ingenuity and creativity goes into commercials, and they can be fascinating if you pay attention.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

Apple has great marketing, among the best PR and marketing in the world.

There is no way for the American economic system to function without advertising. There is no other way to communicate enough information about enough products to enough people with enough speed.

Ads need to be little pieces of entertainment.

Advertising may be described as the science of arresting the human intelligence long enough to get money from it.

Advertising creates and changes this foundation of all popular action, public sentiment, or public opinion. It is the most potent influence in adopting and changing the habits and modes of life, affecting what we eat, what we wear, and the work and play of the whole Nation. Formerly it was an axiom that competition was the life of trade. Under the methods of the present day it would seem to be more appropriate to say that advertising is the life of trade.

Advertising has always been part show biz.

Advertising has always been something I kind of understood.

When you think about advertising, it's understanding that whether it's newspaper, radio, or television, you have to know how to advertise, how to market, because ultimately, everything comes down to ratings and revenue or ratings and subscribers and revenue, whether it's newspapers or radio or television.