Leo Bogart Quotes

Ads need to be little pieces of entertainment.

Fun without sell gets nowhere but sell without fun tends to become obnoxious.

When you think about advertisements, it makes sense that they want to hold and retain our attention.

I showed what I can do with butter, right? Eighty-five percent increase in sales. I'm very proud of them Country Life ads. They were funny and clever and classy like the Toblerone ads I grew up with.

That's a comic cover's job: Attract someone's attention and persuade them to try the issue out.

Think of a pitch in terms of advertising: You're trying to hook a reader the way a commercial tries to hook a detergent user.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

I honestly believe that advertising is the most fun you can have with your clothes on.

Advertising is, of course, important because advertise is the final design. It's the last layer that speaks to the customer, that tells them what you have.

Advertising is totally unnecessary. Unless you hope to make money.

Promise, large promise, is the soul of an advertisement.

We are pushing hard to find quality advertising clients.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

The more informative your advertising, the more persuasive it will be.

Nobody counts the number of ads you run; they just remember the impression you make.

Apple has great marketing, among the best PR and marketing in the world.

The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.

Marketing is designed to bring people into something.

Advertising is the life of trade.

Commercials capture your attention, that's all.

I've always been a fan of advertising, I've always been a fan of television, I've loved commercials, I've loved all the jingles, I loved all the stuff.

There is no such thing as a permanent advertising success.

If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.

Marketing is a contest for people's attention.

There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing.