When you do a menu at a restaurant, you have to be the engineer of that menu. It has to be a crowd-pleaser.
I've made a career making stuff that nobody sees, so anything that I can do to help make something that people are going to enjoy and want to see over and over again, then I'm there.
I have this brand, I have my name. And I'm going to do what I want because people will buy it. People will enjoy it. So don't tell me I have to follow this formula and sit inside the box. Because I don't.
If we look at the fact that record covers are essentially advertisements for the music, we acknowledge a function and purpose to draw in the prospective buyer.
Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'
Vice is its own reward. It is virtue which, if it is to be marketed with consumer appeal, must carry Green Shield stamps.
A lot of people get really seduced by demos of the next display technology. I myself fell under that spell for about 20 years.
What we learned was that the collective glamour of a specialty store could sell a lot of merchandise.
You've got to remember even the Apple regeneration started with colorful iMacs. So let us first get the colorful iMacs. I think with what we're doing with Lumia, we're at that stage. I want to do good devices that people like, and then we will go on to doing the next thing and the next thing.
I had a marketing idea that everybody hated, decency is sexy.
I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in.
Fashion is not about product; it's about an interesting idea that you can't resist buying into.
I've never been on the cover of a game. When people go into the store and see me on the cover of a game, maybe that will entice them to buy it.
It's really hard to compete with Apple on pure coolness, and if you do, you're probably going to use some of the things they pioneered.
When we got ready to ship out Firefox 1.0, the last set of things we did was to make it appealing to a consumer, to add the polish of a world-class product to it.
In my opinion, fun is what makes advertising successful.
I never, in anything I've ever done, tried to get you to like it. I was never going to succeed at that. That's not the way most entertainment is made. Most entertainment is trying to get you. It's tested, like toothpaste.
The British brand is so popular particularly in the US that they put the union jack flag on top of beer bottles because it sells.
Working with Barneys, and choosing the looks, I was thinking about whether a real woman would buy this outfit and feel beautiful and comfortable.
So, I think it has to do with the product and what you take to the public. If they like it, they're going to come see you, and if they don't, and if you're kind of getting out of the trendy line of things, then they won't come see you.
The ventures that keep things light and fun, easy to understand, that have a compelling story, a sexy retail product, will have an easier time getting people to rally around them and contribute. A start-up doing something that's difficult to communicate or doesn't offer any kind of retail product will have a tougher go at it.
The average billboard has no more than eight words. It takes a lot of effort to make a beer, rice, or shampoo seem special in eight words.
The main thing I need to do is create, hopefully, exquisitely beautiful, desirable objects for my customer.
We moved amazingly fast because our product was acceptable to a broad market: tots, teenagers, adults. Even to some people who never before liked cartoons. When we started we knew Disney already had the kids. So we figured we should be broader.
I thought we were going to get customers excited by telling them there were no antibiotics in our meat or no growth hormones used to raise the animals or no RBGH in our cheese or sour cream. Well, that's not a very appetizing message.
