Steve Ells Quotes
I thought we were going to get customers excited by telling them there were no antibiotics in our meat or no growth hormones used to raise the animals or no RBGH in our cheese or sour cream. Well, that's not a very appetizing message.
Citations
Ells, Steve. Interview by Guy Raz. "Steve Ells: Chipotle." How I Built This, NPR, 23 Oct. 2017.
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Steve Ells is an American businessman. He is the founder, former CEO, and Executive Chairman of Chipotle Mexican Grill. Ells founded Chipotle in 1993, and under his direction, the chain serves what it describes as "naturally raised meat" and promotes sustainable agriculture.