Reba McEntire Quotes

We don't tell a 17-year-old kid that Nike sucks, because the fact of the matter is, Nike doesn't suck. They're actually very good at what they do.

Television networks are a lot like automobile manufacturers or anyone else who's in commerce. If something out there catches on with the public... I guess you can call it 'market research.'

I have come East to find what the public likes.

Popularity has everything to do with business and nothing to do with music.

Fans will come if you have a good product.

You can have a great script, and it can be a great show, but for whatever reason, it just doesn't take the public's interest.

My background is that I've spent a lot of time marketing entertainment. One of the old saws in package goods is you can take something that is popular and you can make it more popular. But if you take something less popular, you can't automatically market it into the same success as something that's already popular.

The biggest thing is to create a product that consumers find useful. As more and more people like something, it becomes harder and harder to have a conspiracy theory about it.

I see the same coffee table everywhere. It's mass marketing.

Brand loyalty starts in the cradle and ends in the grave, as I wrote in my first book, 'Branded: The Buying and Selling of Teenagers.'

Guests who shop at Ulta know exactly what we're about. People who have not shopped at Ulta or have not shopped at Ulta for a long time have a fuzzy image. And that's what I'm all about sharpening and elevating.

It was our belief we should have a customer base and that the catwalk was actually supporting and increasing the business.

I've never been on the cover of a game. When people go into the store and see me on the cover of a game, maybe that will entice them to buy it.

I believe in emotional branding.

Sales don't always have anything to do with good or brilliant or original. Sales are about appeal.

Advertising is the 'wonder' in Wonder Bread.

When you focus on the consumer, the consumer responds.

Most entertainment is trying to get you. It's tested, like toothpaste.

It's always about mindshare, not market share.

Well, that's the secret of commerciality, a simple style and you stick with it.

When the product is right, you don't have to be a great marketer.

You've got to change with the public's taste.

Give the public what it wants.

Advertising is the price companies pay for being unoriginal.

You are as good as your product. When you are used and loved by everyone, your brand equity is high. When you are not, you're not.