Reid Hoffman Quotes

Once you create a loyal customer base, it's tough for a competitor to take that away.

What the results are telling them is that the most money is spent in volume by young people. They also see young people as the consumers of tomorrow and are trying to capture their attention from their competitors.

The marketers can compete with free; it just has to be better. Look at bottled water if you don't believe me.

A lot of it had to do with when it's released and what's out in the marketplace, what's its competition.

What we need to do is run our business. We need to come up with a value prop that is so compelling that customers have to go for it.

Whether you're selling soft drinks, snack foods or a sport, all good marketers know it is important for every single person to want to buy their product.

Marketing is the distinguishing, unique function of the business.

The best mental effort in the game of business is concentrated on the major problem of securing the consumer's dollar before the other fellow gets it.

Ninety percent of the success of any product or service is its promotion and marketing.

There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.

Here's how Apple does marketing in a nutshell: Make a great product, then let people know about it. That's it. Neither aspect of that is easy, but the important thing is it has to happen in that order. It all starts with a great product.

Advertising is the principal reason why the business man has come to inherit the earth.

I want everybody in the news business to think of ABC before they go any place else. If it costs us an extra few thousand dollars to do that, what does it mean?

Marketing executives like big budgets, as big budgets make it easier to grow the top line.

Marketing is not bragging, and touting one's wares is not evil. The baker in the medieval town square must holler, 'Fresh rolls!' if he hopes to feed the townfolk.

I sensed my chance and embraced the telecom business. I started marketing telephones, answering/fax machines under the brand name Beetel, and the company picked up really fast.

And so if your competitors aren't growing, if there isn't a competitive reason to grow, and you want focus and discipline to add customers to existing stores, you adjust your strategy.

When you focus on the consumer, the consumer responds.

Whatever you're selling, storage or networking or security, you're going head to head with the incumbent players.

The number one thing small business needs is to get more customers. Spend more time serving existing customers and getting new ones. The challenge for small business is knowing where customers are and reaching them effectively.

Marketing is for companies who have sucky products.

The purpose of a business is to create customers.

I thought the marketing was really smart and really clever and unique at the time. It positioned 'Saw' as a horror film that was different from the other horror films that were in the crowded marketplace.

If you haven't created the time as an owner to understand why people are choosing your model over your competition, then you are only managing the business that comes in the door, not actively seeking it out.

From the store windows, the store touch-points, the website, social media, or a magazine, it has to be one pure customer experience, not just to gain market share but to gain mind share.