Ben Cohen Quotes

Whether you're selling soft drinks, snack foods or a sport, all good marketers know it is important for every single person to want to buy their product.

Ninety percent of the success of any product or service is its promotion and marketing.

Promotion and perception are synonymous twins of art marketing.

Business today consists in persuading crowds.

Everything is designed to help you sell out.

You can make movies for a select audience, but you have to market it to them. You can make movies for a select audience, but you have to market it to them.

You just have to make sure the model you're working on does not undersell your product.

Promise, large promise, is the soul of an advertisement.

A good advertisement is one which sells the product without drawing attention to itself.

The packaging has to really sell the product today, because kids can go out and buy a CD and then 10 kids can burn them. So you have to really be on your toes.

I spoke to the 'Wine Spectator' because that's PR; that's how you sell wine.

What we need to do is run our business. We need to come up with a value prop that is so compelling that customers have to go for it.

Advertising is a very fundamental need, so I don't think it's going to go away.

I understand the concept of advertising. It makes sense. Companies want to reach customers with information about their products. It's a completely legitimate and valuable notion.

To me, all business is the same it's just the product that's different and you can have a diamond in your hand, but if you don't market it correctly, it just becomes another piece of coal.

Any brand in the world wants to make desirable product. But we don't shove it down people's throats.

If I had done 'Go, New York, Go' for the Spurs, it might not have worked. It really taught me a lot about demographics and tastes and styles. I never went to business school, so that whole experience was my crash course in marketing, contracts, negotiations, and product launches.

Market type determines the startup's customer feedback and acquisition activities and spending. It changes customer needs, adoption rates, product features, and positioning as well as its launch strategies, channels and activities.

When you lack cohesion, it becomes difficult to have a clear marketing strategy.

Marketing is the distinguishing, unique function of the business.

Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.

Mass marketing means appealing to the masses which means appealing to the average.

Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.

It seems to me probable that of all our economic life the element on which we are inclined to place too low an estimate is advertising.

Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.