Jim Courier Quotes

Marketing is the distinguishing, unique function of the business.

Ninety percent of the success of any product or service is its promotion and marketing.

A strategy delineates a territory in which a company seeks to be unique.

People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan.

Marketing is a core part of anything you do.

Marketing is too important to be left to the marketing department.

What we need to do is run our business. We need to come up with a value prop that is so compelling that customers have to go for it.

Everyone can benefit from seeing smart marketing.

In order for me to sell D.C., I have to have people understand us.

Marketing is everything.

We learned that a product doesn't sell just because you're trying to do good in the world. You still have to have a healthy distribution, a good marketing strategy, and price the product properly.

Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.

Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.

Marketers sometimes get caught in this lie that you must talk to people only in the voice that they recognize.

As a professor of marketing, I have a professional interest in examining how companies create integrated messages when communicating a corporate image.

You really need a unique selling proposition, and people need to care about that unique selling proposition.

If I had done 'Go, New York, Go' for the Spurs, it might not have worked. It really taught me a lot about demographics and tastes and styles. I never went to business school, so that whole experience was my crash course in marketing, contracts, negotiations, and product launches.

Building brands and helping people figure out their identity - as far as a business identity and everything - was kind of my niche.

Marketing is your battle plan for the sales team - it's about defining the landscape. Marketing is doing cohort analysis and understanding exactly what possible customers are out there. It's understanding not only which customers will respond to what messages, but also how customers will become clients if you include certain product features.

I'm always asking, 'How do you give a guy a new reason to buy a polo?'

I am the CMO (Chief Marketing Officer) of Marathon Agency, a new venture with my business partner Steve Carless. It's a management, branding, marketing, and business strategy. I'm in charge of marketing and branding clients like Nick Cannon, Nicki Minaj, and more.

Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.

Build and they will come’ is not a strategy, it’s a prayer.

Everybody has a product to sell—no matter whether you’re an employee, a founder, or an investor. It’s true even if your company consists of just you and your computer. Look around. If you don’t see any salespeople, you’re the salesperson.

Whether you're an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That's a constant. What's always in flux, especially in this noisy, mobile world, is how, when, and where the story gets told, and even who gets to tell all of it.