You don't want to be first, right? You want to be second or third. You don't want to be - Facebook is not the first in social media. They're the third, right? Similarly, you know, if you look at Steve Jobs' history, he's never been first.
If you don't have a competitive advantage, don't compete.
Marketing and innovation produce results; all the rest are costs.
I'm quite certain the Windows 8 team is preparing to market IE 10 - and by extension, Windows 8 - as the safe, privacy-enhancing choice, capitalizing on Google's many government woes and consumers' overall unease with the search giant's power.
You have to build businesses for longer term.
Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.
The king of branding, Mr. Trump performs best when he is on the defense.
The way companies hang on to their marketshare is by being scared.
Very often design is the most immediate way of defining what products become in people's minds.
Your margin is my opportunity.
What we need to do is run our business. We need to come up with a value prop that is so compelling that customers have to go for it.
Use your development time to brief analysts and industry press. Use these influencers as your eyes and ears to let you know what else is being developed by competitors so that you can be the first to market, and don't make the mistake of launching an also-ran product.
Don't be scared to try new things, but remember to hold on to the vision of your company and the initial successes that defined your brand.
Make your product easier to buy than your competition, or you will find your customers buying from them, not you.
You have got to get the strategy right; you have to get the operations right - lined up from R&D out to the field.
All things can be done by every company in the world. Apple builds a phone, and so does Samsung. It's not about being different but about being better at what you do.
It's not easy being number two. As a marketer, you have limited choices - you can pretend you're not defined by the market leader, or, you can embrace your position and go directly after your nemesis.
Business is war. I go out there, I want to kill the competitors. I want to make their lives miserable. I want to steal their market share. I want them to fear me and I want everyone on my team thinking we're going to win.
If we can keep our competitors focused on us while we stay focused on the customer, ultimately we'll turn out all right.
You can basically change everything in a startup but the market.
OLD: Be No.1 or No.2 in Your Market. NEW: Find a Niche, Create Something New.
You can market your ass off, but if your product sucks, you're dead.
If we look at pricing holistically, we'll create a more solid business.
For a startup, you need to stay small so the others don't attack, or you aim to be one of the big guys. If you don't do it right, you might lose everything.
Making a company fit to sell may be the only way to ensure you never need a buyer.
