Michael Porter Quotes

A strategy delineates a territory in which a company seeks to be unique.

The essential element of successful strategy is that it derives its success from the differences between competitors with a consequent difference in their behavior.

When looking at trends I always ask myself basic and timeless questions about business, and the one I seem to always come back to is, 'How is this different than anything else in the marketplace?'

If you don't have a competitive advantage, don't compete.

In advertising, not to be different is virtual suicide.

We are always focused on how can we differentiate ourselves. In today's world, where people are gravitating toward experiences, it is even more important.

You either have to be first, best, or different.

My advice for an entrepreneur just starting out is to differentiate yourself. Why are you different? What’s important about you? Why does the customer need you?

Strategy means making clear-cut choices about how to compete.

OLD: Be No.1 or No.2 in Your Market. NEW: Find a Niche, Create Something New.

A company doesn't have to compete with Amazon. A company can instead innovate in sectors Amazon doesn't presently care about.

If all you're trying to do is essentially the same thing as your rivals, then it's unlikely that you'll be very successful.

Now if you go exactly where your competitors are, you're dead.

If you want to be around in 10 years you've got to do something to differentiate yourself from the pack.

When you can't compete on cost, compete on quality.

Just as predatory animals follow a similar general design and behave in similar ways, so organizations, especially those in competition with one another, must follow certain design principles if they are to succeed and prevail.

Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.

If you are a small company taking on a big company, you need to have a sense of humor.

For us to be successful, we have to kick our competitors' butt.

With experience also comes the understanding that you have to beat the rally before you can beat the competition.

All things can be done by every company in the world. Apple builds a phone, and so does Samsung. It's not about being different but about being better at what you do.

Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.

Differentiate your products, provide great service and don't even think about trying to compete with Wal-Mart on Price.

Focus on your business strengths and keep its weaknesses away from the competition or public.

The most meaningful way to differentiate your company from your competition, is to do an outstanding job with information.