Michael Porter Quotes

Now if you go exactly where your competitors are, you're dead.

If you want to be around in 10 years you've got to do something to differentiate yourself from the pack.

I live by the business model that there is a better than, a less than, or a different than. Those are the three categories. I chose to be different than. The one that's different than will stand out with the proper work ethic.

You either have to be first, best, or different.

In advertising not to be different is virtually suicidal.

You got to have a gimmick in this got-to-have-a-gimmick world.

The key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins.

You have to be the first, best or different.

Today, the competition is considerably more intense.

A company doesn't have to compete with Amazon. A company can instead innovate in sectors Amazon doesn't presently care about.

You should learn from your competitor, but never copy. Copy and you die.

The essential element of successful strategy is that it derives its success from the differences between competitors with a consequent difference in their behavior.

If you have a business idea that's extremely easy to copy, that can often become something of a challenge or problem.

If you want success, be unique.

In my mind, there are too many copycat web products out there that are doing the same thing.

When you've got 10,000 people trying to do the same thing, why would you want to be number 10,001?

In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.

You can't put yourself into competition with a magazine like 'Vogue.' You have to create something new, something different.

If you don't have a competitive advantage, don't compete.

In advertising, not to be different is virtual suicide.

Don't be the best. Be the only.

I thought to myself, 'What can I do that Amazon can't replicate?' I wanted to do something Amazon couldn't do, and something that I absolutely loved.

For us to be successful, we have to kick our competitors' butt.

You can't expect to be better than everybody else if you're doing the same thing as everybody else.

If you run a business that isn't cutting edge or doesn't naturally stick out of the crowd, it's your job to be different and get attention.