Seth Godin Quotes
In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.
Citations
Godin, Seth. Purple Cow: Transform Your Business by Being Remarkable. Portfolio, 2003, p. 15.
Related Quotes
He observes that the richest people and businesses tend to be monopolies or dominate a market although very often the are not the best.
Seth W. Godin is an American author and former dot com business executive.