Thornton Wilder Quotes

In advertising not to be different is virtually suicidal.

Advertising is the price companies pay for being unoriginal.

You should learn from your competitor, but never copy. Copy and you die.

You can't put yourself into competition with a magazine like 'Vogue.' You have to create something new, something different.

You either have to be first, best, or different.

In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation.

In Bollywood, people struggle because there is a new person joining every week, who joins an assembly line of people who are very replaceable. But if you are unique, you don't have to struggle that much.

Now if you go exactly where your competitors are, you're dead.

We are always focused on how can we differentiate ourselves. In today's world, where people are gravitating toward experiences, it is even more important.

I think the idealism has always been marketing. Even back in the early days of Apple and the 'pirate' mentality, they were building a computer that they wanted to differentiate from IBM and Microsoft.

We don't do things the same way everyone else does. We relish being different. We see that difference as an element that makes us more compelling to the consumer.

I just wanted to be different; I didn't wanna sound like anybody else.

Branding is deliberate differentiation.

When you write like everyone else and sound like everyone else and act like everyone else, you're saying, 'Our products are like everyone else's, too.'

You really need a unique selling proposition, and people need to care about that unique selling proposition.

The key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins.

The world is full of people who all want the same thing, and you have to do a little something extra to make them remember you.

Whatever you do, be different. If you're different, you will stand out.

Strategy is about setting yourself apart from the competition. It's not a matter of being better at what you do - it's a matter of being different at what you do.

You have to be the first, best or different.

In order to be irreplaceable one must always be different.

Anytime I shoot a video, I just think of anything I can do to set myself apart from everybody in the music industry.

There are so many magazines and so many editors out there that you have to be different.

A strategy delineates a territory in which a company seeks to be unique.

You've gotta be original, because if you're like someone else, what do they need you for?