Brad Stone Quotes

In advertising, not to be different is virtual suicide.

Advertising is the price companies pay for being unoriginal.

In advertising not to be different is virtually suicidal.

Except in very narrow cases, where there's breakthrough science that needs patent production, worrying about competitors is a waste of time. If you can't out iterate someone who is trying to copy you, you're toast anyway.

If you have a business idea that's extremely easy to copy, that can often become something of a challenge or problem.

The most successful company in Silicon Valley is Apple, and they're the most secretive.

But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.

... whatever business you're in, it doesn't matter, it's going to commoditize over time, it's going to devalue, you've got to keep moving it to a higher value. Keep going to a higher value in whatever it is that you do and force yourself and force the organization to always do it ahead of time

People are going to copy your product if you build great stuff. Just because Yahoo has a search box doesn't make it Google.

Steve Jobs' ability to focus in on a few things that count, get people who get user interface right, and market things as revolutionary are amazing things.

Stealing something from Apple is the most innovative way to be seen as an innovative, digital-first company.

Branding in electric mobility is critical, but I think what Tesla has also demonstrated is that you can build new brands.

Often, I'm sitting opposite a client, and I'm thinking, 'How do I convince him to not copy the best-selling product out there?' And sometimes I don't know. Really, it's smarter to be a thief.

Businesses increasingly have to differentiate themselves around their people, as much as their product, because thing are so replicable now.

All things can be done by every company in the world. Apple builds a phone, and so does Samsung. It's not about being different but about being better at what you do.

What can we learn from the battle between data and design? What can we learn from the relationship between Google and Apple? Clearly no one school of thought is right: Apple and Google are both wildly successful and profitable companies that changed the world.

One of the ways that Microsoft beat Apple way back in the day was that they were a lot more open; today, in the world I come from, the free software and open-source world, Microsoft is not generally viewed as open; they're viewed as proprietary.

It's very important for a brand to have an identity through the years, but it's very important as well to evolve because times change so fast.

We could be the biggest pantyhose seller in America, but we don't want to weaken the link in shoppers' minds between Home Depot and do-it-yourself projects.

In a maturing market it's not advisable to be always everybody's darling, because you get too thin.

To escape the curse of commoditization, a company has to be a game-changer, and that requires employees who are proactive, inventive and zealous.

The PC is successful because we're all benefiting from the competition with each other. If Twitter comes along, our games benefit. If Nvidia makes better graphics technology, all the games are going to shine. If we come out with a better game, people are going to buy more PCs.

We can learn from IBM's successful history that you don't have to have the best product to become number one. You don't even have to have a good product.

A company doesn't have to compete with Amazon. A company can instead innovate in sectors Amazon doesn't presently care about.

Most of us understand that innovation is enormously important. It's the only insurance against irrelevance. It's the only guarantee of long-term customer loyalty. It's the only strategy for out-performing a dismal economy.