John Battelle Quotes

We compete with Dell and HP. Now, we are going to compete with Sony and Best Buy. Are we going to be like Best Buy? No. Are we going to be a small Dell? No. We are going to be uniquely Gateway.

It's hard to build a brand, competitively, and tell people what you do as well.

A strategy delineates a territory in which a company seeks to be unique.

While it is often true that the enemy of my enemy is my friend, it seems like Yahoo's almost obsessive focus on Google is taking away from its other businesses.

Competition is always there.

You have to do things right to stay in business, and that's not easy, and that's a choice on a daily basis, the choices you make in how to run your business and how to have a point of differentiation and how to be true to your brand, how to offer something that people want and to offer something that you love.

I look at companies as price-players or quality-players. The only way to go with J.Crew was quality.

When a market isn't in transition, gaining market share is hard - you're fighting to take one or two points of share from competitors.

Almost every move in the market is either a move to align with where Cisco is going or to align to compete against us or to utilize that technology.

In a commodity business, it's very hard to be smarter than your dumbest competitor.

We could be the biggest pantyhose seller in America, but we don't want to weaken the link in shoppers' minds between Home Depot and do-it-yourself projects.

The way companies hang on to their marketshare is by being scared.

In a maturing market it's not advisable to be always everybody's darling, because you get too thin.

Once you create a loyal customer base, it's tough for a competitor to take that away.

Today, the competition is considerably more intense.

The key to competing and surviving against Wal-Mart is to focus your business into a niche or pocket where you can leverage your strengths in the local marketplace.

As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.

Leverage your brand. You shouldn't let two guys in a garage eat your shorts.

If you change the rules of the market, you can be more successful than your competitors.

When you start losing market share, it's really tough to gain it back; you need the product portfolio and presence in many markets.

Now if you go exactly where your competitors are, you're dead.

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

Sometimes your worst competitors are the ones which are dying because they do stupid things.

There is a healthy competition as there would be in any business. But we do not spend our days thinking about what Marvel is doing.

Competition is good because we need to educate customers, and Ozon.ru itself will not be able to do it.