Michael Bergdahl Quotes

When looking at trends I always ask myself basic and timeless questions about business, and the one I seem to always come back to is, 'How is this different than anything else in the marketplace?'

If you look at the heritage of the cable business, if you can own a niche, you have a good chance of succeeding.

A small company like Nichia should do niche products.

You can't compete with Walmart. But you can have smaller businesses that are successful.

I think there is a niche for every market.

Cable is a niche business. If you can own a niche, that can be a very strong business.

We compete with Dell and HP. Now, we are going to compete with Sony and Best Buy. Are we going to be like Best Buy? No. Are we going to be a small Dell? No. We are going to be uniquely Gateway.

OLD: Be No.1 or No.2 in Your Market. NEW: Find a Niche, Create Something New.

You'll go out of business if you think people are stupid.

A strategy delineates a territory in which a company seeks to be unique.

When you start losing market share, it's really tough to gain it back; you need the product portfolio and presence in many markets.

It's not easy being number two. As a marketer, you have limited choices - you can pretend you're not defined by the market leader, or, you can embrace your position and go directly after your nemesis.

When you compete with Wal-Mart, even if you think you've found a niche don't ever become complacent.

I think in just about any business the low cost competitor is always going to have an advantage.

If you really stay focused on what your beliefs are and what your customer wants, you'll find the right markets.

We really don't look at our competitors. The market is big. If you focus too much on competitors, you can lose focus on the customer. If we make our customers happier, we are going to win.

When similar products are on store shelves, price competition is inevitable. Nintendo has been trying to steer clear of that direction and create a market of our own.

Competition can never be eliminated from this industry. There is nothing wrong with it. It keeps you on your toes, making you work harder.

In a commodity business, it's very hard to be smarter than your dumbest competitor.

Strategy is about setting yourself apart from the competition. It's not a matter of being better at what you do - it's a matter of being different at what you do.

When a market isn't in transition, gaining market share is hard - you're fighting to take one or two points of share from competitors.

We're not trying to be Amazon, all things to all people.

Giving up your core business in search of a phantom audience is not wise.

In a marketplace where it's so easy to produce products, where your competitors can essentially match you on the product itself, you need to have something else. You need to have an added value, and that added value is the identity, the idea behind your brand.

There's competition everywhere.