Alain Wertheimer Quotes

Advertising is the rattling of a stick inside a swill bucket.

Advertising is, of course, important because advertise is the final design. It's the last layer that speaks to the customer, that tells them what you have.

I understand the concept of advertising. It makes sense. Companies want to reach customers with information about their products. It's a completely legitimate and valuable notion.

Yeah, getting the company that would help advertise and cross promote the movie on the release was an important factor for New Line, so we went out to a lot of different companies.

It has become a certainty now that if you will only advertise sufficiently you may make a fortune by selling anything.

The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.

Advertising is what you do when you can't go see somebody. That's all it is.

Many a small thing has been made large by the right kind of advertising.

As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product.

I don't think it is wrong when you - when an actor goes and sells his film. I mean, it's salesmanship; you got to tell the world what you have. You got to tell them, 'These are my wares; please see how do you like them. If you like to buy them, please buy them.' There's nothing wrong in that.

Mass demand has been created almost entirely through the development of advertising.

There's been not a dime spent on marketing for any record I've ever put out.

If you have a great product but no one knows about it, it's history.

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

I'm selling a product, and I have to be out there; I don't have the option not to be.

A comprehensive marketing plan involves both online and offline efforts to use and broaden your existing platform to promote your book.

There's a vast difference between marketing a movie and the movie itself. You try to cast as wide and broad a net as possible.

Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.

Writers say many true things about their own experiences with publicity and promotion.

Marketing is such a key issue; in fact, the marketing department is often involved in the approval of scripts now.

The marketing of XP is very deliberate and conscious. Part of it is in co-opting the power of the media; I make sure I'm newsworthy from time to time. Part is in co-opting some of my publisher's ad budget.

Promoting a record on a major label is like running a minor military campaign.

I can't complain about the way I've been marketed because it's been so successful.

A good advertisement is one which sells the product without drawing attention to itself.

There are very few good ways to get publicity for a dictionary.