Alain Wertheimer Quotes

The marketing of XP is very deliberate and conscious. Part of it is in co-opting the power of the media; I make sure I'm newsworthy from time to time. Part is in co-opting some of my publisher's ad budget.

Apple has great marketing, among the best PR and marketing in the world.

I want everybody in the news business to think of ABC before they go any place else. If it costs us an extra few thousand dollars to do that, what does it mean?

I've never played the PR game.

The public relations warriors fought and lost Monte Carlo's Battle of the Magazine Covers.

As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product.

A lot of magic happens when you put out a publicity release. I have launched many products with the money I got back from my publicity release.

Social media is one of the most under-rated business tools, in my opinion. It's an amazing cockpit for any CEO. I can narrate any number of stories how it has helped me to reach out to customers, dealers, protesting workers, and even security guards.

Wish I had a PR team. That sounds very fancy.

Apple is very, very good at almost everything it does, and that includes corporate communications.

Even when I did 'New York Undercover' I put together a five-year marketing and promotional campaign to maximize the exposure of that show.

Study the public behavior of top stars and you can detect a keen attentiveness to brand value.

Yeah, getting the company that would help advertise and cross promote the movie on the release was an important factor for New Line, so we went out to a lot of different companies.

We don't market products narrowly. We market big stories about the industry, things that matter to a lot of people.

Twitter is just like posting old-fashioned press releases, and it can be very effective in promoting your business interests and charity work.

Launching a newspaper without a coherent idea of how you're going to promote it, or get it to people who might want to read it, is like launching a boat without a rudder or an engine... or a hull, now that I think about it.

A comprehensive marketing plan involves both online and offline efforts to use and broaden your existing platform to promote your book.

People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan.

PR is extremely important, and being able to use it in the right way means everything. You have to market your success.

There's a vast difference between marketing a movie and the movie itself. You try to cast as wide and broad a net as possible.

My dad hates doing PR, so I volunteered to do this for him.

I feel the film companies should pay for proper advertising to see that the movie will sell, instead of putting it on our backs.

I'm happy to do interviews from time to time, but I don't find them that necessary - and that hasn't seemed to have affected people's understanding of our work.

Never believe people in this business who say they don't read what's written about them.

I don't stage my own publicity.