Wine Marketing Quotes

Essentially, wines are fermented grape juice, so I'm trying to make the point that the wine world is about scores and marketing and kind of creating a scarce resource where they don't really exist.

Bordeaux would be naive not to recognize that Robert Parker was driving the brand equity. If the next generation doesn't care about Chateau Pichon-Lalande, then you have a problem.

My grandparents in Istria had a frasca, which is about the most basic kind of grocery/restaurant. They sold wine from their own vineyard. I took control of the vineyard, hired a local winemaker, and bought another winery in 1996. We had our first commercial vintage in 1998.

Earlier this week Donald Trump gave an interview with CNN at a winery he owns in Virginia. It turns out Trump's winery makes two different kinds of wine: white wine and not-white wine.

I spoke to the 'Wine Spectator' because that's PR; that's how you sell wine.

We will sell no wine before its time.

A carbonated wine foisted upon Americans (who else would drink it?) by winery ad agencies as a way of getting rid of inferior champagne by mixing it with inferior burgundy.

Selling wine is all about sizing people up, and it takes a certain amount of chutzpah. The tableside bottle sell is a very funny thing - you take a look at the guy's blazer, what kind of shoes he's wearing, what kind of broad he's with. Is he trying to be a hero?

After World War II, a lot of people moved to the cities for work and abandoned the old vineyards. Then in the 1950s and 1960s, wineries were paid to produce volume at a cheap price. That's when the Lambruscos and bad Chianti were popular.

'Good wine needs no bush', and if there were need to urge the reading of history it would be proof that history is too dull and unattractive to be read.