Ron Johnson Quotes

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.

Before you can have a share of market, you must have a share of mind.

The most dangerous thing for a branded product is low interest.

As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.

Leverage your brand. You shouldn't let two guys in a garage eat your shorts.

I do feel strongly that we have got to do a little brand-positioning work. Wouldn't it be great to have something that everybody could say: 'Yep, that's Chicago.'

Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!

Advertising is the price companies pay for being unoriginal.

I never thought about branding when we were starting our production company.

Channel brand is so key.

I can't imagine trying to operate a company banking on the fact that my logo is cooler than somebody else's logo.

If you have market power like Nike, you can set terms that are much tougher because athletes value the endorsement of Nike - it means as much to them as it does to the company.

We wanted people to remember the name as soon as they heard it. When people become so accustomed to the Wii name, nobody is going to say it's a strange name, just like nobody is going to say that Google is a strange name or IKEA is a strange name today.

As a brand, Ahla is one of Strauss-Elite's strongest. But we need to do a lot of marketing in order to regain market leadership. I have no doubt that we will do that, even if it takes time.

I'm constantly obsessing about brand. I think of my books in terms of brand. I think of my blog articles in terms of branding. How does it fit my branding? I think in terms of demographics.

We have a powerful portfolio of brands that are well-positioned for future growth, both domestically and internationally.

We are now focused on the brand, not the channel.

Possessing a powerful worldwide brand is essential for sustained success.

We could be the biggest pantyhose seller in America, but we don't want to weaken the link in shoppers' minds between Home Depot and do-it-yourself projects.

It's the power of the brand. We've never formally advertised.

I think I am one of the smallest surviving brands.

The only one that seems to be able to hold the business is Disney. They do it is because they have a fabulous philosophy about marketing- but even they wavered.

It's really hard to compete with Apple on pure coolness, and if you do, you're probably going to use some of the things they pioneered.