Kevin Plank Quotes

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.

A corporation trademark represents a total program for a company. A good symbol will implement its products. Normally such a symbol will be around for an indefinite future 10, 20, 30 years or more.

I am crazy for good branding and really admire companies that get it right.

I think I am one of the smallest surviving brands.

As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.

I do feel strongly that we have got to do a little brand-positioning work. Wouldn't it be great to have something that everybody could say: 'Yep, that's Chicago.'

I've met people who didn't even know there was a Calvin Klein; they thought it was just the name of a product.

Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!

I never thought about branding when we were starting our production company.

Channel brand is so key.

We don't use the trademark to market anything. It's our identity.

What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.

My husband is in branding. He brands places - cities, institutions.

You look at the Rolling Stones. It had the lips, the logo and the style. You look at Jay-Z, who I think is probably the smartest brand marketer I've ever met. These people understand the core of what their brand is and what their fans want.

'Shaggy' is a brand.

We are now focused on the brand, not the channel.

It's the power of the brand. We've never formally advertised.

To me, a 'brand' sounds evil.

The most dangerous thing for a branded product is low interest.

Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.

I want to change the color of Starbucks from green to red. Whose job was it to say, 'This is going to be green?' I want that to be my job.

Most brands started from a strong base and kept a strong belief.

I think it takes 30 years to build a luxury brand.

Leverage your brand. You shouldn't let two guys in a garage eat your shorts.