I'm a fan of Adidas Originals. I love their Stan Smith collection.
The principal role of a logo is to identify, and simplicity is its means... Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness.
One of the reasons I started my clothing line was because I went into an Urban Outfitters, and they were bootlegging my star logo on T-shirts.
I love design in general, the creativity. Whether it is golf courses, my apparel line, ads we do or our business with AriZona, design is fun.
I came up with my natural logo and ya know, just dealing with Nike I was like can y'all put my logo on the shoes and, you know. At that time I think other guys had logos or specific names on the shoe. So they was like yeah - let's rock and roll.
I'm all about Adidas.
Hell yea bro I love Puma.
I am extremely involved in the design process of both my brands, Winter Kate and House of Harlow 1960.
The phrase "corporate identity design" seems to be a bit exclusive it sometimes frightens the smaller client who can't relate because they don't consider themselves "corporate."
It certainly is a positive thing… having a trademark.
I want Off-White to be a graphics-based brand.
Of course, I did lots of what would be called graphic design now, what used to be called commercial art.
I have a background in graphic design and have been designing t-shirt graphics for years.
When I provided the disembodied arm as the logo for 'The Man With the Golden Arm,' it was the first time an advertising-publicity campaign was based on a single symbol. Until then film companies used a variety of symbols and photographs to cover all bets. The concept of using one logo was mine and Otto Preminger's.
I'm taking the name The Situation and I'm... like, I don't know, I'm turning it into The Corporation or something.
A lot of people have been calling, asking if they can sell T shirts and buttons … We’re just asking that it be in very good taste.
Company naming is a key part of the branding process, but it's subject to contrasting tastes and an illiquid domain name market that results in startups wasting their time during the branding process.
The ideal trademark is one that is pushed to its utmost limits in terms of abstraction and ambiguity, yet is still readable.
When I made my Obey logo, it was 100 percent an homage to Barbara Kruger's work and 0 percent had anything to do with Supreme.
Ultimately a good logo is something that people recognize instantly and relate to.
I never thought about branding when we were starting our production company.
I think that every day, more and more people are conscious of what Barca is, that Barca is a global brand, and you can go anywhere in the world and see a child wearing a Barca shirt, and that means a lot: not just that people like Barca but that they also like the colours and even buy the shirt.
'Shaggy' is a brand.
If I'm doing a logo, I'll do it in black and white. Once the form is feeling right, only then do I start exploring the color palettes. A good example was the process of rebranding the Salvador Dali Museum. I did at least 100 versions in black and white.
I can't imagine trying to operate a company banking on the fact that my logo is cooler than somebody else's logo.
