Matt Mickiewicz Quotes

A poor logo doesn't mean a business will fail, and a good logo doesn't mean it will succeed - it just helps. Ultimately a good logo is something that people recognize instantly and relate to.

If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.

My husband is in branding. He brands places - cities, institutions.

Type is your brand.

Just as you can identify eras of fashion by glancing at a piece of vintage clothing, logos create and follow trends over time.

It's a habit of mine now, noticing labels, logos, shoes.

The importance of logo into today's fashion is un! be! Lievable!

A great trademark is appropriate, dynamic, distinctive, memorable and unique.

When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.

There are some teams and logos you see, no matter where you are in the world, and you know exactly who they are and what they mean.

I never thought about branding when we were starting our production company.

I can't imagine trying to operate a company banking on the fact that my logo is cooler than somebody else's logo.

A corporation trademark represents a total program for a company. A good symbol will implement its products. Normally such a symbol will be around for an indefinite future 10, 20, 30 years or more.

Hell yea bro I love Puma.

'Shaggy' is a brand.

I came up with my natural logo and ya know, just dealing with Nike I was like can y'all put my logo on the shoes and, you know. At that time I think other guys had logos or specific names on the shoe. So they was like yeah - let's rock and roll.

The branding stuff is really fun.

A coherent typeface is an essential part of a coherent branding strategy.

Company naming is a key part of the branding process, but it's subject to contrasting tastes and an illiquid domain name market that results in startups wasting their time during the branding process.

Logos are a graphic extension of the internal realities of a company.

Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs.

People like to be able to identify a brand, and I don't really have one.

Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.

It's hard to sell a brand without having a face to it.

We are now focused on the brand, not the channel.