Matt Mickiewicz Quotes

I don't think it ever does any harm in any business to feel that there is someone there who cares about it. If you look at any business, fashion being the most obvious, the aura, or the reality of the designer, is part of what creates it. It's true in luxury goods stores and in good food stores. It leaves a palpable sense that someone cares.

A great trademark is appropriate, dynamic, distinctive, memorable and unique.

A corporation trademark represents a total program for a company. A good symbol will implement its products. Normally such a symbol will be around for an indefinite future 10, 20, 30 years or more.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

Popularity has everything to do with business and nothing to do with music.

Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.

Part of an icon's power comes from its indivisibility. The swoosh cannot be further deconstructed into its component parts. Just as golden arches mean McDonald's, and the little red tab means Levi's, the swoosh is Nike. The product is its icon, inseparably and without exception. To buy a pair of Nike shoes is to buy the Nike swoosh.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

For me I'm a luxury brand trying to prove to people and the industry that it's not about being a TV celebrity in any which way, it's about being a designer and having a business and being successful at that.

I did everything in my power to give my brokers brand identity and clout in the market. I saw my job as parent to build them up and if I took care of them, then they would take care of their customer.

An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.

If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.

When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.

It helps to look at branding as a challenge that entrepreneurs spend years perfecting.

Trying to do business without advertising is like winking at a pretty girl through a pair of green goggles. You may know what you are doing, but no one else does.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

The whole point of corporate mascots is to be distinctive. No one in his right mind would ever confuse the Hamburglar with Mayor McCheese.

I can't imagine trying to operate a company banking on the fact that my logo is cooler than somebody else's logo.

My husband is in branding. He brands places - cities, institutions.

One of my mentors schooled me on branding before it was a cliche term in the game.

Type is your brand.

'Shaggy' is a brand.

Company naming is a key part of the branding process, but it's subject to contrasting tastes and an illiquid domain name market that results in startups wasting their time during the branding process.

Ultimately a good logo is something that people recognize instantly and relate to.

Possessing a powerful worldwide brand is essential for sustained success.