Andre Balazs Quotes

A poor logo doesn't mean a business will fail, and a good logo doesn't mean it will succeed - it just helps. Ultimately a good logo is something that people recognize instantly and relate to.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

Popularity has everything to do with business and nothing to do with music.

Actually I am very glad that people can buy Armani - even if it's a fake. I like the fact that I'm so popular around the world.

Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.

The only one that seems to be able to hold the business is Disney. They do it is because they have a fabulous philosophy about marketing- but even they wavered.

In the luxury business, you have to build on heritage.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

Designing is so easy - it's the business that is hard. That's why you really have to respect Ralph Lauren - look at what he's done. Anybody who can sustain themselves should be applauded.

For me I'm a luxury brand trying to prove to people and the industry that it's not about being a TV celebrity in any which way, it's about being a designer and having a business and being successful at that.

Making the leap from the best sunglasses company in the world to a world-class brand is a natural transition.

I did everything in my power to give my brokers brand identity and clout in the market. I saw my job as parent to build them up and if I took care of them, then they would take care of their customer.

Good design is good business.

Chick-fil-A is what it is today because of its people, purpose and product.

It helps to look at branding as a challenge that entrepreneurs spend years perfecting.

I've met people who didn't even know there was a Calvin Klein; they thought it was just the name of a product.

Good design is good business.

When I look at a Ralph Lauren store, it is not a store: it's an experience.

The Ford Motor Co. should stand for something more than cars and trucks. There is a Ford way of doing things that we cannot lose... We need to be continuously polishing that Ford oval.

If a middle-class family in Shanghai or Guangzhou is looking for a good-quality product, we want them to look at a maple leaf and say, 'OK, it's good quality.'

I think every business, really, has a unique reason for being, unique assets, unique attributes, a unique history. And that can be turned into a very attractive design story, essentially, that consumers can relate to.

I'm hands-on with everything. I approve the designs of everything we do because that's my brand that people are buying. I want it to look good.

One of my mentors schooled me on branding before it was a cliche term in the game.

China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status.

I liked the fact DAKS was an unknown quantity. It's more like Gucci before Tom Ford got there. There's a lot you can do.