Peter Marino Quotes

Actually - and ironically - people aren't really interested in a new brand form or flavor as much as they are interested in how a brand can change, impact, or improve their lives. They want brands around them that make them feel special and provide some social cache or confidence.

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

To me, a 'brand' sounds evil.

I'm a little bit allergic to the whole brand thing to be honest but maybe it's just happening around me and I'm not really aware of it.

I couldn't have cared less about Gucci when I first went there - but soon after I arrived, I cared a lot.

Actually I am very glad that people can buy Armani - even if it's a fake. I like the fact that I'm so popular around the world.

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

I think it takes 30 years to build a luxury brand.

Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as 'sophisticated,' 'desirable,' 'innovative,' 'friendly,' and 'trustworthy.'

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

I'm a massive believer in brands. Silicon Valley has tried to reprogram everybody to think brands aren't valuable. Or theirs are, but yours aren't.

An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.

If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.

Success is a funny thing. It means different things to different people. For me, I am always pleased when people connect to our brand. It means we are executing in a manner that speaks to a wide variety of businesses.

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.

I believe in emotional branding.

I've met people who didn't even know there was a Calvin Klein; they thought it was just the name of a product.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

When people use your brand name as a verb, that is remarkable.

When I look at a Ralph Lauren store, it is not a store: it's an experience.

At HSN, the experience we create are a significant point of differentiation.

You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred.

I take my brand very seriously.

Every great brand is like a great story.