Debbie Millman Quotes

Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as 'sophisticated,' 'desirable,' 'innovative,' 'friendly,' and 'trustworthy.'

Success is a funny thing. It means different things to different people. For me, I am always pleased when people connect to our brand. It means we are executing in a manner that speaks to a wide variety of businesses.

Brands don't just care about views. Brands care about their brand first.

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

What drew me to this job is that Univision is a brand unlike any other in all of media. Univision has the highest brand affinity of any brand, and that includes Microsoft and Apple and some of the iconic brands in all of industry.

I'm a massive believer in brands. Silicon Valley has tried to reprogram everybody to think brands aren't valuable. Or theirs are, but yours aren't.

Unfortunately, being a brand is really important nowadays.

I believe in emotional branding.

Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!

Every great brand is like a great story.

What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.

From a branding standpoint, the show represents only a fraction of our business, and the impact you actually have on the consumer is super, super tiny. I mean, what about the pre-collection? That is just as important as the show.

Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.

Consumers want products that tell stories, have magic, and inspire.

I think I am one of the smallest surviving brands.

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

I think it takes 30 years to build a luxury brand.

Kmart appreciates and supports exclusive brands.

All I'm saying is that Louis Vuitton and L'Oreal didn't invent branding at some point in the mid-Eighties. Big, reassuring names have been around a long time.

I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.

If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

I've met people who didn't even know there was a Calvin Klein; they thought it was just the name of a product.

Great brands are meant to be great aggregators.

Channel brand is so key.