Unfortunately, being a brand is really important nowadays.
Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!
I think Apple's revenge is just the fact that Windows, you know, PCs all became Macintoshes in a way.
From a branding standpoint, the show represents only a fraction of our business, and the impact you actually have on the consumer is super, super tiny. I mean, what about the pre-collection? That is just as important as the show.
Actually - and ironically - people aren't really interested in a new brand form or flavor as much as they are interested in how a brand can change, impact, or improve their lives. They want brands around them that make them feel special and provide some social cache or confidence.
More than 100 million women have worn my clothing and accessories,, and that's so fulfilling. My skincare line proves you don't have to spend a fortune to have beautiful skin. I've loved acting but if I never played another role and just focused on my business, I'd be happy.
Subway is a real point of pride. We have influenced the way people eat.
If brands can find a voice that matches them, and the artist embraces it, they can find a way that would serve them that doesn't feel like a sellout to the artists and has dramatic impact for the brand.
Many companies that become verbs actually end up modifying our behaviors, and companies that modify behaviors end up becoming behemoths.
I want to build a brand that inspires as many people as I possibly can.
Coming onto the Jordan Brand absolutely gives more attention to women's basketball and basketball in general.
Awe consumes any brand that ignites it.
