Marco Bizzarri Quotes

I'm a massive believer in brands. Silicon Valley has tried to reprogram everybody to think brands aren't valuable. Or theirs are, but yours aren't.

If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.

Unfortunately, being a brand is really important nowadays.

I've met people who didn't even know there was a Calvin Klein; they thought it was just the name of a product.

Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!

Channel brand is so key.

Every great brand is like a great story.

'Shaggy' is a brand.

Actually - and ironically - people aren't really interested in a new brand form or flavor as much as they are interested in how a brand can change, impact, or improve their lives. They want brands around them that make them feel special and provide some social cache or confidence.

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

'Have you ever considered changing the name Nasty Gal?' is probably the dumbest question I've ever heard.

I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.

We don't use the trademark to market anything. It's our identity.

What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.

Our awareness gap and the fuzziness about how people might understand Ulta today is a ripe opportunity for us as we think about going forward. I imagine this is like almost relaunching the brand of Ulta.

When I was growing up, the brands that were most powerful were people brands, like Michael Jackson or Madonna. They stood for something that, perhaps, wasn't wholly who they were, which then became an image that they sold. That's still a brand to me.

China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status.

I do think brands are like people.

I am crazy for good branding and really admire companies that get it right.

I'm constantly obsessing about brand. I think of my books in terms of brand. I think of my blog articles in terms of branding. How does it fit my branding? I think in terms of demographics.

Brands don't just care about views. Brands care about their brand first.

It's the power of the brand. We've never formally advertised.