Nirmalya Kumar Quotes

Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.

Actually - and ironically - people aren't really interested in a new brand form or flavor as much as they are interested in how a brand can change, impact, or improve their lives. They want brands around them that make them feel special and provide some social cache or confidence.

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

I think I am one of the smallest surviving brands.

What drew me to this job is that Univision is a brand unlike any other in all of media. Univision has the highest brand affinity of any brand, and that includes Microsoft and Apple and some of the iconic brands in all of industry.

I think it takes 30 years to build a luxury brand.

Kmart appreciates and supports exclusive brands.

All I'm saying is that Louis Vuitton and L'Oreal didn't invent branding at some point in the mid-Eighties. Big, reassuring names have been around a long time.

I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.

I'm a massive believer in brands. Silicon Valley has tried to reprogram everybody to think brands aren't valuable. Or theirs are, but yours aren't.

Success is a funny thing. It means different things to different people. For me, I am always pleased when people connect to our brand. It means we are executing in a manner that speaks to a wide variety of businesses.

Unfortunately, being a brand is really important nowadays.

I believe in emotional branding.

Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!

Great brands are meant to be great aggregators.

Channel brand is so key.

Brands are all about trust. That trust is built in drops and lost in buckets.

We feel a brand should be free.

You can't back-engineer a brand.

Anyone can replicate a product. There are lots of brilliant minds out there that know how to code, but there's unique DNA to a brand. You cannot have a brand without people. That is the most important asset you will ever have.

Personal brand equity erodes much faster than corporate brand equity.

Yeah, every artist I think should look at themselves as a brand because the more appealing your brand is, the more money you can make off your brand.

Brands don't just care about views. Brands care about their brand first.

The minute you can be predicted, as a brand, you've got a problem.

Consumers want products that tell stories, have magic, and inspire.