Everybody understands that you're supposed to say 'our employees are our most valuable asset' to the point where, even if it's really true, they're not going to really trust you until you've earned that - same with customers.
The merchants of old Cairo are honest in their dealings, and if one of them is caught cheating a customer, he is mounted on a camel with a bell in his hand and paraded about the city, ringing the bell and crying out, 'I have committed a misdemeanor and am suffering reproach. Whosoever tells a lie is rewarded with public disgrace.' The grocers, druggists, and peddlers furnish sacks for everything they sell, whether glass, pottery, or papers; therefore, there is no need for shoppers to take their own bags with them
Nasir Khusaro Hamiduddin Abu Muin Nasir bin Khusaro bin Harith al-Qubandiyani
There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it, people like it, they buy it and we make money. This is a consequence.
Besides having an audience, the most important currency for any leader is his or her reputation. And having a reputation for over-delivering on what's expected of you should give your visitors, subscribers and customers more reason to spend their money with you and refer their friends.
Loyalty is earned with friendliness, responsiveness, ease of doing business, fair value, and the good feeling customers get when they call you, visit you, or interact with you.
We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.
Figure out how to build a brand and stick by it so people know what to expect.
Maintaining the trust of the consumer is critical to our business
I think that the direct conversation is exactly what companies need to earn trust of customers. Admit an error. Fix a problem. Commit to doing better. That is only human.
For ecommerce, the most important thing is trust.
The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.
At its core, banking is not simply about profit, but about personal relationships.
Network marketing is based purely on relationship selling, which is the state of the art in selling today. Small and large companies throughout the country and the world are realizing that individuals selling to their friends and associates is the future of sales, because the critical element in buying is trust.
But nothing is better than the market, where the customer and the business deal directly with each other, because if you rip people off, word gets out. That business eventually loses its customers, and the good ones that serve people well get the business. You get government in there, and it's just more money for the lawyers who write the bills.
At Microsoft, we're investing heavily in security because we want customers to be able to trust their computing experiences, so they can realize the full benefits of the interconnected world we live in.
The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.
You should think of your customers as partners, or better still, family.
Customers must be delicately angled for at a safe distance - show yourself too much, and, like trout, they flashed away.
A good butcher is important to have. It's like a shrink.
The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
It's a real pleasure to earn the trust of your customers slowly over time by doing what's right.
Profit in business comes from repeat customers
If you have a business model that relies on customers being misinformed, you better start working on changing your business model.
The trust institutions have in the marketplace, the confidence customers and suppliers and workers and employees have, are very important to a business's effectiveness.
When a salesperson truly cares about you, trust forms, and you're more likely to buy, come back for repeat business, and refer new customers.