Theo Paphitis Quotes

In a year's time, I was able to start a brand name and make it a household name. That's The Situation.

Actually I am very glad that people can buy Armani - even if it's a fake. I like the fact that I'm so popular around the world.

I don't think it ever does any harm in any business to feel that there is someone there who cares about it. If you look at any business, fashion being the most obvious, the aura, or the reality of the designer, is part of what creates it. It's true in luxury goods stores and in good food stores. It leaves a palpable sense that someone cares.

Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.

Leverage your brand. You shouldn't let two guys in a garage eat your shorts.

I wanted Puma to regain strength with the existing logo rather than try to get rid of the past.

I spent a lot of years working for Ralph Lauren, and he had so many copycats, from Tommy Hilfiger to Abercrombie & Fitch to J.Crew.

Once you have something so deeply infused in your culture and your brand, it would be very difficult to reverse that inertia if you wanted to.

I'd love to build a brand, a legacy.

Making the leap from the best sunglasses company in the world to a world-class brand is a natural transition.

I did everything in my power to give my brokers brand identity and clout in the market. I saw my job as parent to build them up and if I took care of them, then they would take care of their customer.

The campaigns and the models in them create the fantasy around the brand. It has always been about having strong images. Without that, we could not have gone into all the categories we did. It really has been the foundation from where the house of Guess was built.

Ann Demeulemeester is an adult brand now, with its own identity and legacy that is able to continue growing without me.

My name has become a brand - it could be make-up, clothing, perfume.

I've met people who didn't even know there was a Calvin Klein; they thought it was just the name of a product.

I love working with Chanel, and long may it reign, to be honest. I hope it lasts forever.

When I took over Louis Vuitton, everyone said, 'It's already so big - what more can you do?' And since then, we've multiplied that success tenfold.

My first remit when I came to WWE was to help build up NXT as a global brand. It was a mission that I took on fully and was more than willing to attack, and lo and behold, here we are.

I am always looking for ways to expand my brand.

When you have a home and create a brand people believe in and want to support, it makes it easier for you to control merchandise and sell it.

I don't know that you can set out to be a brand. For us, it happened very organically, and we never rushed it or leaned on it too hard. I felt a true culture had started to emerge several years into the Machine, so we started trying some things, starting with simple stuff like cool merch.

Your brand is the single most important investment you can make in your business

In the beginning it was just about the business - now it's about the brand.

Possessing a powerful worldwide brand is essential for sustained success.

Yeah, every artist I think should look at themselves as a brand because the more appealing your brand is, the more money you can make off your brand.