Michael Sorrentino Quotes

I did everything in my power to give my brokers brand identity and clout in the market. I saw my job as parent to build them up and if I took care of them, then they would take care of their customer.

I'm trying to build a brand. I'm not just doing one-off projects.

A lot of people don't always know how successful our brand is and we don't ever talk about it. But it's exciting to see the brand resonate so well with people.

It's the power of the brand. We've never formally advertised.

To me, a 'brand' sounds evil.

Your priority has to be the creativity - and build a brand. That's what everybody did - Balenciaga, Dior, Saint Laurent. That's the smart thing to do.

As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.

The right name is an advertisement in itself.

Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.

Most brands started from a strong base and kept a strong belief.

I think it takes 30 years to build a luxury brand.

Leverage your brand. You shouldn't let two guys in a garage eat your shorts.

I'm a big believer that it doesn't matter what you call your company, nobody ever notices.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.

I do find it a bit disconcerting when your name becomes a brand.

I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.

I'd love to build a brand, a legacy.

I'm a massive believer in brands. Silicon Valley has tried to reprogram everybody to think brands aren't valuable. Or theirs are, but yours aren't.

The campaigns and the models in them create the fantasy around the brand. It has always been about having strong images. Without that, we could not have gone into all the categories we did. It really has been the foundation from where the house of Guess was built.

Success is a funny thing. It means different things to different people. For me, I am always pleased when people connect to our brand. It means we are executing in a manner that speaks to a wide variety of businesses.

Brands are born, not created.

I do hope to increase what I do into a Brad Goreski brand.

If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.'

A brand can have huge hype but still only be a tiny business.