Andrew Mason Quotes

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

I wanted Puma to regain strength with the existing logo rather than try to get rid of the past.

There are brands out there in the world that have an incredible influence on the culture. Numerous ones are badly done.

Our awareness gap and the fuzziness about how people might understand Ulta today is a ripe opportunity for us as we think about going forward. I imagine this is like almost relaunching the brand of Ulta.

I don't know that you can set out to be a brand. For us, it happened very organically, and we never rushed it or leaned on it too hard. I felt a true culture had started to emerge several years into the Machine, so we started trying some things, starting with simple stuff like cool merch.

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

To me, a 'brand' sounds evil.

The most dangerous thing for a branded product is low interest.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

I think I am one of the smallest surviving brands.

What drew me to this job is that Univision is a brand unlike any other in all of media. Univision has the highest brand affinity of any brand, and that includes Microsoft and Apple and some of the iconic brands in all of industry.

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

I think it takes 30 years to build a luxury brand.

There's definitely an obstacle in developing a brand for yourself that people can rely on when you're so eclectic.

'Have you ever considered changing the name Nasty Gal?' is probably the dumbest question I've ever heard.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.

I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.

Making the leap from the best sunglasses company in the world to a world-class brand is a natural transition.

I did everything in my power to give my brokers brand identity and clout in the market. I saw my job as parent to build them up and if I took care of them, then they would take care of their customer.

I'm a massive believer in brands. Silicon Valley has tried to reprogram everybody to think brands aren't valuable. Or theirs are, but yours aren't.

Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis's 'Glamorama.'

If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.

Brands are born, not created.

Unfortunately, being a brand is really important nowadays.