Simone Biles Quotes

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

What drew me to this job is that Univision is a brand unlike any other in all of media. Univision has the highest brand affinity of any brand, and that includes Microsoft and Apple and some of the iconic brands in all of industry.

I've always refused to associate myself with a brand.

I am not very brand conscious.

I do think brands are like people.

The most dangerous thing for a branded product is low interest.

I think I am one of the smallest surviving brands.

I'm a little bit allergic to the whole brand thing to be honest but maybe it's just happening around me and I'm not really aware of it.

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

I think it takes 30 years to build a luxury brand.

There's definitely an obstacle in developing a brand for yourself that people can rely on when you're so eclectic.

I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.

I did everything in my power to give my brokers brand identity and clout in the market. I saw my job as parent to build them up and if I took care of them, then they would take care of their customer.

I'm a massive believer in brands. Silicon Valley has tried to reprogram everybody to think brands aren't valuable. Or theirs are, but yours aren't.

Brands are born, not created.

Unfortunately, being a brand is really important nowadays.

I do feel strongly that we have got to do a little brand-positioning work. Wouldn't it be great to have something that everybody could say: 'Yep, that's Chicago.'

You have to do what's best for the brand.

I take my brand very seriously.

We feel a brand should be free.

Our awareness gap and the fuzziness about how people might understand Ulta today is a ripe opportunity for us as we think about going forward. I imagine this is like almost relaunching the brand of Ulta.

We don't want to just put logos on somebody's devices. It needs to feel like Nokia, what Nokia was known for.

I'm not really concerned if people have this purist view of the New York Supreme thing. If they think opening our shop in Paris is going to harm our brand, then we can't really be that strong of a brand.

We wanted people to remember the name as soon as they heard it. When people become so accustomed to the Wii name, nobody is going to say it's a strange name, just like nobody is going to say that Google is a strange name or IKEA is a strange name today.