Bruno Maag Quotes

Type is your brand.

I want Off-White to be a graphics-based brand.

If I'm doing a logo, I'll do it in black and white. Once the form is feeling right, only then do I start exploring the color palettes. A good example was the process of rebranding the Salvador Dali Museum. I did at least 100 versions in black and white.

If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.

Design is how you make your first impression with your consumers. Make sure it is a lasting one.

Massimo Vignelli designed a timeless, elegant, and powerful identity for American Airlines.

No one cares about your logo, nor the font size that's on your site.

I want to change the color of Starbucks from green to red. Whose job was it to say, 'This is going to be green?' I want that to be my job.

I can't imagine trying to operate a company banking on the fact that my logo is cooler than somebody else's logo.

My husband is in branding. He brands places - cities, institutions.

The branding stuff is really fun.

The phrase "corporate identity design" seems to be a bit exclusive it sometimes frightens the smaller client who can't relate because they don't consider themselves "corporate."

Just as you can identify eras of fashion by glancing at a piece of vintage clothing, logos create and follow trends over time.

It's very important for a brand to have an identity through the years, but it's very important as well to evolve because times change so fast.

I love doing logos. I've been a graphic artist all my life.

The right name is an advertisement in itself.

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

There's definitely an obstacle in developing a brand for yourself that people can rely on when you're so eclectic.

One of the things I've always personally tried to stress with this band was to have some kind of visual aspect and to be consistent with it - like, not to change.

The importance of logo into today's fashion is un! be! Lievable!

The Apple mentality is really about creating focus, quality and a voice that people understand and can relate to.

A great trademark is appropriate, dynamic, distinctive, memorable and unique.

I love design in general, the creativity. Whether it is golf courses, my apparel line, ads we do or our business with AriZona, design is fun.

Of course, I did lots of what would be called graphic design now, what used to be called commercial art.

It helps to look at branding as a challenge that entrepreneurs spend years perfecting.