Branding Strategy Quotes

When I lost my record deal, and my phone wasn't ringing, I realized that I had to reassess who Vesta was and figure out what was going wrong. I knew it wasn't my singing ability. So it had to be that I was expendable because I didn't have the right look.

The king of branding, Mr. Trump performs best when he is on the defense.

Founders need to figure out what the message of the company is going to be.

There was a mission: To match the cover of 'Extraordinary' to the cover of the paperback 'Impossible,' which was commercially successful. Consider the outdoor natural setting, the single girl in motion with her hair blowing, and the cursive font used for the title; both covers have these in common.

Trust me, I did not set out to establish three pen names and, for the record, I do not recommend it as a career strategy. The idea back at the start was that I would stick with the name that proved most successful.

Donald Trump is an archetypal grifter. Using the presidency to promote your golf courses, hotels, and real estate business is grifting. So is getting people to pay a premium for buildings with your name in big, gold letters. Licensing your name is what every grifter dreams about.

What’s the best way to build a brand for the long term? In a word: culture.

It helps to look at branding as a challenge that entrepreneurs spend years perfecting.

Your brand is the single most important investment you can make in your business

Bell Labs was a fantastic research organization but having them create and market new products for the world was terrible. They were not good marketers and yet it was AT&T engineers who were deciding what the products of the future were.

I see The Gap ads as being a great example of how branding has changed. Those Gap campaigns are pop culture. They've been incredibly powerful. They have had the kind of effect on culture that a hit band has. Just look at The Gap's Khaki swing ads, which were music videos. They had this tremendous impact on the industry - suddenly everything started looking like Gap ads and it became difficult to know who was co-opting whom and who was creating culture.

The shaping of taste is essentially the science of merchandising, whether of detergents or cars or books or objects of fine and decorative art.

We started off with a set of objectives for what we needed to communicate with the company's identity, created several proposals intended to meet those objectives, and picked the one that did the best job.

Trump is a branding expert. He is a marketing genius to some extent.

I suppose that one of the psychological principles of advertising is to so hammer the name of your product into the mind of the timid buyer that when he is confronted with a brusk demand for an order he can't think of anything else to say, whether he wants it or not.

When I started DJing, because everyone called me 'Snake' in my city first, I was like, 'DJ Snake - OK, let's go for it.' The name sucks, but it's too late now.

Your organization can start tweeting, but that wont change its DNA.

It seems obvious to say, but I really admire the creative sides of Steve Jobs.

Whether it's positive or negative press, it's all good. I do understand the game.

As a label, you have to treat every group and every record as a unique entity. I think that that has been our success, rather than relying upon a fan base.

Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.

I talk to Oprah several times a week, and I see the side of Oprah that's having the time of her life. What she's getting to do with OWN is build a team to create a brand from nothing.

My real name is Scott Thompson. I could have gone by that name, but when I started doing comedy I thought I needed to go by something that has a little more of a hook.

Whether you're an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That's a constant. What's always in flux, especially in this noisy, mobile world, is how, when, and where the story gets told, and even who gets to tell all of it.

NASA might do well to adopt the Red Bull approach to branding and astronautics. Suddenly the man in the spacesuit is not an underpaid civil servant; he's the ultimate extreme athlete. Red Bull knows how to make space hip.