Naomi Klein Quotes
I see The Gap ads as being a great example of how branding has changed. Those Gap campaigns are pop culture. They've been incredibly powerful. They have had the kind of effect on culture that a hit band has. Just look at The Gap's Khaki swing ads, which were music videos. They had this tremendous impact on the industry - suddenly everything started looking like Gap ads and it became difficult to know who was co-opting whom and who was creating culture.
Klein, Naomi. No Logo: Taking Aim at the Brand Bullies. Knopf Canada, 1999.
Naomi A. Klein is a Canadian author, social activist, and filmmaker known for her political analyses and criticism of corporate globalization and of capitalism. On a three-year appointment from September 2018, she is the Gloria Steinem Chair in Media, Culture, and Feminist Studies at Rutgers University.