David Droga Quotes

Advertising is the greatest art form of the 20th century.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

I see The Gap ads as being a great example of how branding has changed. Those Gap campaigns are pop culture. They've been incredibly powerful. They have had the kind of effect on culture that a hit band has. Just look at The Gap's Khaki swing ads, which were music videos. They had this tremendous impact on the industry - suddenly everything started looking like Gap ads and it became difficult to know who was co-opting whom and who was creating culture.

Business today consists in persuading crowds.

Everything is designed to help you sell out.

When Lady Gaga says I am her inspiration, you reach kids between 12 and 18. Now I am like a brand - jeans, Coca-Cola.

Word of mouth works now, much more than ever. @-reply every single person.

If you really think about it, when watching television, you have product placement all the time.

Word of mouth is the best medium of all.

There is no way for the American economic system to function without advertising. There is no other way to communicate enough information about enough products to enough people with enough speed.

Commercials capture your attention, that's all.

Advertisers realize that Gen Y is the largest purchasing cohort. Also, that you're going to have to accept some different modes of thinking if you're going to get to them.

This isn't really a convention, This is really an infomercial. And every night we'll have a different infomercial and people view it with a certain level of cynicism.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

I am interested in communicating with the world by selling to many people.

Sometimes I think that our culture lives in its soundbites.

It's a bumper sticker culture. People have to get it like that, and if they don't, if it takes three seconds to make them understand, you're off their radar screen.

My first thing was a McDonald's commercial.

Word of mouth now has a unprecedented influence because it spreads so far and so fast.

When I see a billboard that literally just has five names, and they're all A-listers, I'm just like, What is that bringing to the world that's new?

For me as an artist, pop culture has so much power and influences society on a regular basis - I see it in the kids; I see it in everyone that I encounter. Everyone is influenced by pop culture whether we want to be or not.

Humor has been a major component in our past successes; a good joke and a good product combined can get a lot of people talking.

There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this short or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there's one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising is the art of persuasion.

Advertising has annihilated the power of the most powerful adjectives.