Susan Estrich Quotes

Advertising is an environmental striptease for a world of abundance.

Almost every single commercial on television for shampoo, sports shoes, drinks, food, clothes, perfume, cars, etc., is a short fairy tale, for they are given magical qualities.

Advertising is a wonderful lubricant for business, if it's used properly.

Hi, Billy Mays here for...

Advertising moves people toward goods; merchandising moves goods toward people.

Advertising treats all products with the reverence and the seriousness due to sacraments.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

I warn you against believing that advertising is a science.

Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions.

Advertising may be described as the science of arresting the human intelligence long enough to get money from it.

I understand the concept of advertising. It makes sense. Companies want to reach customers with information about their products. It's a completely legitimate and valuable notion.

Advertising enriches life by quickening the imagination, arousing interest and enlarging the taste.

Mass demand has been created almost entirely through the development of advertising.

We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion.

The Tube is a vehicle for selling things, not for exploring ideas.

Commercials were too phony for me. I just didn't like selling products I didn't believe in.

One of my first commercials was for a Samsung cellphone. It was made as a mini-movie.

There will presently be no room in the world for things; it will be filled up with the advertisements of things.

Advertising is the art of convincing people to spend money they don't have for something they don't need.

I've spent over 25 years in the television industry, the direct response industry. I met a lot of people and certainly learned the power of commercials and their brand building potential.

I've done a dozen or two dozen infomercials.

Everything is designed to help you sell out.

Few people at the beginning of the nineteenth century needed an adman to tell them what they wanted.

Americans born since World War II have grown up in a media-saturated environment. From childhood, we have developed a sort of advertising literacy, which combines appreciation for technique with skepticism about motives. We respond to ads with at least as much rhetorical intelligence as we apply to any other form of persuasion.

Society drives people crazy with lust and calls it advertising.