Katharine Viner Quotes

If I was influenced by anything, it was architecture: structure having to do with logic. If you don't do it right, the whole thing is going to cave in. In a certain sense, you can carry that to graphic design. Fortunately, however, nobody is going to die if you do it wrong.

Graphic Design, which fulfills aesthetic needs, complies with the laws of form and exigencies of two-dimensional space; which speaks in semiotics, sans-serifs, and geometrics; which abstracts, transforms, translates, rotates, dilates, repeats, mirrors, groups, and regroups, is not good design if it is irrelevant.

Anyone with a computer and a design program can create a page layout. But unless you're trained in design, it won't look very good and it won't communicate very well.

Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting.

In art school, you learn that design is much more than the look and feel of something - it's the whole experience.

Problems with visual design can turn users off so quickly that they never discover all the smart choices you made with navigation or interaction design.

Design is, literally, purposeful planning. Graphic Design, then, is the form those plans will take.

I'm a creative guy, artistically with graphics.

I love designing, and I still do it.

Color does not add a pleasant quality to design - it reinforces it.

If I'm doing a logo, I'll do it in black and white. Once the form is feeling right, only then do I start exploring the color palettes. A good example was the process of rebranding the Salvador Dali Museum. I did at least 100 versions in black and white.

Copy, art, and typography should be seen as a living entity; each element integrally related, in harmony with the whole, and essential to the execution of an idea.

Usually, as designers, you try to create meaning.

As both a fine artist and a graphic designer, I specialize in the visual presentation of words.

For designers, the rigidity of an alphabet presents a never-ending artistic challenge: How do you do something new and still preserve the letters' essential forms?

Unlike painting, sculpture, or music, typefaces must be useful to someone. Fortunately for designers, the digital age has produced new problems to solve - developing typefaces that work on mobile phones, for one - and enabled better solutions to old problems.

At the basic consumer level, the profusion of fonts appeals to a culture that celebrates expressive individualism.

I like design, I like details, to me it is just another form of self-expression.

A good designer has technical knowledge - don't treat her like someone who's there to decide whether something should be pink or orange.

Of course, I did lots of what would be called graphic design now, what used to be called commercial art.

Everyday people are not very good designers.

Behrens had a great sense of the great form. that was his main interest; and that I certainly understood and learned from him.

I have been an art director, a book designer, a book-jacket designer and an interior designer.

As an artist, as I design and lay out a page, the less-important things, things I want you to spend less time looking at, I draw them very small, maybe even silhouette them. The more-important pivotal scenes, I draw them larger, maybe even a double-page spread.

I'm an unbelievable designer.