Paul Rand Quotes

Graphic Design, which fulfills aesthetic needs, complies with the laws of form and exigencies of two-dimensional space; which speaks in semiotics, sans-serifs, and geometrics; which abstracts, transforms, translates, rotates, dilates, repeats, mirrors, groups, and regroups, is not good design if it is irrelevant.

As an artist, as I design and lay out a page, the less-important things, things I want you to spend less time looking at, I draw them very small, maybe even silhouette them. The more-important pivotal scenes, I draw them larger, maybe even a double-page spread.

Color does not add a pleasant quality to design - it reinforces it.

Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.

Anyone with a computer and a design program can create a page layout. But unless you're trained in design, it won't look very good and it won't communicate very well.

Design, whether it's on your body or in your home, is the same thing. It's mixing different colors, different textures, and unexpected patterns - elements that you wouldn't often put together in an interesting way.

Behrens had a great sense of the great form. that was his main interest; and that I certainly understood and learned from him.

In things to be seen at once, much variety makes confusion, another vice of beauty. In things that are not seen at once, and have no respect one to another, great variety is commendable, provided this variety transgress not the rules of optics and geometry.

The principle of the design - the harmony, rhythm and balance are all the same with interior and fashion design.

Problems with visual design can turn users off so quickly that they never discover all the smart choices you made with navigation or interaction design.

Design is, literally, purposeful planning. Graphic Design, then, is the form those plans will take.

All architecture, classical or not, must have some sense of order, and order is much harder to achieve without the straight lines and right angles that have dominated the building art from time immemorial.

I like form and shape and strength in pictures.

In architecture and interiors, as well as fashion, there is an interaction that is both functional and aesthetic.

Order is the shape upon which beauty depends.

I knew style and content went hand in hand.

Design in art, is a recognition of the relation between various things, various elements in the creative flux. You can't invent a design. You recognize it, in the fourth dimension. That is, with your blood and your bones, as well as with your eyes.

Everything must work in concert. Composition is important, but so are many other things, from content to the way colours work with or against each other.

I'm inspired by many things, from landscapes to textiles. Art and architecture always influence my design process.

The truth is that painting is all about scale; you use scale to create experience. A lot of artists have lost that ability. They don't even know that's something they should be doing.

Pictures, abstract symbols, materials, and colors are among the ingredients with which a designer or engineer works. To design is to discover relationships and to make arrangements and rearrangements among these ingredients.

I see lines of space. I break things down into lines and space, and I balance.

I kind of do the drawing with the painting in mind, but it's very hard to guess at a size or a color and all the colors around it and what it will really look like.

I paint mostly from real life. It has to start with that. Real people, real street scenes, behind the curtain scenes, live models, paintings, photographs, staged setups, architecture, grids, graphic design. Whatever it takes to make it work.

All fine architectural values are human values, else not valuable.