Chip Kidd Quotes

Usually, as designers, you try to create meaning.

Graphic Design, which fulfills aesthetic needs, complies with the laws of form and exigencies of two-dimensional space; which speaks in semiotics, sans-serifs, and geometrics; which abstracts, transforms, translates, rotates, dilates, repeats, mirrors, groups, and regroups, is not good design if it is irrelevant.

Anyone with a computer and a design program can create a page layout. But unless you're trained in design, it won't look very good and it won't communicate very well.

I often say that 'Design Matters' began in February 2005 with an idea and a telephone line.

Problems with visual design can turn users off so quickly that they never discover all the smart choices you made with navigation or interaction design.

If I was influenced by anything, it was architecture: structure having to do with logic. If you don't do it right, the whole thing is going to cave in. In a certain sense, you can carry that to graphic design. Fortunately, however, nobody is going to die if you do it wrong.

I'm an unbelievable designer.

My graphic design skills are superior to a lot of other things I can do; I use it as a part of my tool kit.

Good designers are no longer satisfied in taking the manuscript from someone and making it look nice. One of the things that I've tried to do is move from being a designer to a content provider.

I love designing, and I still do it.

If I'm doing a logo, I'll do it in black and white. Once the form is feeling right, only then do I start exploring the color palettes. A good example was the process of rebranding the Salvador Dali Museum. I did at least 100 versions in black and white.

As both a fine artist and a graphic designer, I specialize in the visual presentation of words.

So much of design is context.

A good designer has technical knowledge - don't treat her like someone who's there to decide whether something should be pink or orange.

Of course, I did lots of what would be called graphic design now, what used to be called commercial art.

Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting.

Design is how you make your first impression with your consumers. Make sure it is a lasting one.

Graphic design is a hobby that I started with back in 2010-2011, which I am still doing today. And because of that, I was able to design my own stuff and designed my own logo.

In art school, you learn that design is much more than the look and feel of something - it's the whole experience.

My earliest design work was print, and that was my first love. Of course, as the years went on, I did more and more Web design and less and less print. And like everyone who made the switch from print to Web design, I bemoaned the lack of control.

I'm a creative guy, a designer, a customer.

When you say 'design,' everybody thinks of magazine pages. So it's an emotive word. Everybody thinks it's how something looks, whereas for me, design is pretty much everything.

Copy, art, and typography should be seen as a living entity; each element integrally related, in harmony with the whole, and essential to the execution of an idea.

It can't be stressed enough that in order to produce great graphics, you have to have a good product and a good client capable of making decisions.

Design is nothing if not decision making.