Nushrat Bharucha Quotes

For me, 'Diamond Necklace' is a commercial attempt, as it has songs and glamour.

In my opinion, fun is what makes advertising successful.

Without promotion, something terrible happens... nothing!

If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.

I don't think it is wrong when you - when an actor goes and sells his film. I mean, it's salesmanship; you got to tell the world what you have. You got to tell them, 'These are my wares; please see how do you like them. If you like to buy them, please buy them.' There's nothing wrong in that.

At the end of the day, what matters is whether your product works and whether people like it.

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

The biggest misconception people have is that quality is all that matters. The truth is that quality helps, but there's a ton of high-quality things that don't go anywhere.

The dream is real, my friends. The failure to realize it is the only unreality.

Show's going well. New season starting, we're on the road.

That's a comic cover's job: Attract someone's attention and persuade them to try the issue out.

I'm proudest of the fact that I fell in step with an audience taste level that I knew how to judge and maybe deliver for, and consistently.

Promoting a record on a major label is like running a minor military campaign.

Promise, large promise, is the soul of an advertisement.

We are pushing hard to find quality advertising clients.

Advertising in the past has been predicated on a mass market and a captive audience.

When I teach seminars, I tell people, 'Your stuff has to look like something that's out there, because otherwise nobody will take a chance on you.'

I don't believe you can buy or sell 'cool.'

It seems like Weezer has gotten better and better at getting attention for everything besides our music. Part of that is just the nature of our culture now - you really have to scream to get some attention, so people even know you have a record out that they might want to listen to.

Nobody counts the number of ads you run; they just remember the impression you make.

I'm a sucker for packaging!

It's our job to put a good product out there, and fans will come. If they see a good product, a good style, fans will come.

Ads need to be little pieces of entertainment.

I started selling out comedy clubs before I got to town with no advertising. I was selling out theaters just on the rumor that I was going to be there.

I'm not boring. I used to be the guy that sells the most pay-per-view before Conor McGregor, so I don't think I'm boring. If I would be boring people would not buy my pay-per-view.